Yes, they are different. Connected, but different.
Here's how I think about it: In the movie Jerry Maguire, Cuba Gooding Jr plays a really great football with a really crappy image. He's got a loving wife and family, but the fans aren't getting "him" and he's in desperate need of money and a contract. He calls it "the Quan". Essentially, that's branding. Your fans, family and strangers get a look at your site, your blog, your interactions on Twitter and get you- or not. Don't be an "or not".
And if you haven't seen Jerry Maguire, this may help. A couple of years ago, after a really bad, stressful week I seriously discussed selling my business with my husband. And then he said to me, I don't know how you can sell your business- it's you. YOU are your business. Lasso'd Moon in anyone else's hands just isn't the same. Everything I put out there- designs, websites, on twitter and facebook...it's all me. So if you're going to do it, do it all the way.
So if you're ready for "the Quan"- shoot me an e-mail and we'll talk.